The Travel Agents role in the travel and tourism industry

Travel agents plan, organize, and conduct long distance cruises, tours and expeditions for individuals or groups.  The responsibility of the travel agent is to assist travelers with the constantly changing airfares and schedules, thousands of available vacation packages, and a vast amount of travel information on the internet. 

To sort out the many travel options, tourists and business people often turn to travel agents, who assess their needs and help them make the best possible travel arrangements.  Also, many major cruise ships, resorts, and specialty travel groups use travel agents to promote travel packages to millions of people every year. 

In general, travel agents give advice on destinations and make arrangements for transportation, hotel accommodations, car rentals, tours, and recreation.  They also may advise on weather conditions, restaurants, tourist attractions, and recreation.  For international travel, agents also provide information on customs regulations, required papers (passports, visas, and certificates of vaccination), and currency exchange rates. 

Travel agents consult a variety of published and computer-based sources for information on departure and arrival times, fares, and hotel ratings and accommodations.  They may visit hotels, resorts, and restaurants to evaluate their comfort, cleanliness, and the quality of food and service so that they can base recommendations on their own travel experiences or those of colleagues or clients. 

Sales and marketing skills are important to promote their services.  Travel agents make presentations to social and special-interest groups, arrange advertising displays, and suggest company-sponsored trips to business managers.  Depending on the size of the travel agency, an agent may specialize by type of travel, such as leisure or business, or destination, such as Europe or Africa.